Wighton Village in North Norfolk has a big challenge ahead. It needs to raise £500,000 to build a new village hall.
The local community has a great track record for grass roots fundraising - from family breakfasts, book sales and tractor rides to the annual scarecrow festival. But fundraising on a different scale is required to raise the money needed for a new hall.
As Wighton residents we were delighted to get involved in such a worthwhile project; and so set about creating a strong and distinctive campaign identity to galvanise support within the village and to put Wighton and its fundraiser on the map.
First step was to produce some eye catching banners to promote the campaign. This was followed by a website, written with an inclusive, optmisistic tone of voice so that people could find out how to become involved. As the campaign gathers force we plan further promotional activities and materials...watch this space!
Susan & Tony, loved the logos, and so interesting to get a glimpse into how you creatives work up an idea :-) Your presentation really pepped up the meeting!
Sophie Trend, Wighton village
Sue and Tony, What a splendid job you have done. The website looks so professional and sends out just the right message. Thank you for taking your time to do this for our special little community. It makes us very proud to be a part of this village and its journey.
Sarah and Kevin Hiner, Wighton village
Ideology. The science of ideas made visible